MCP Apps

This talk introduces MCP apps, a standardized way for tools and companies to send their user interfaces directly into chat applications. Instead of relying on text-based responses, which can be suboptimal and strip away brand identity, MCP apps allow for interactive UI components to be embedded within platforms like ChatGPT and Claude. This approach aims to preserve existing UI/UX knowledge and branding while enabling a more seamless integration of external services into conversational AI experiences.