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Europe 2026

MCP UI: Extending the frontier — Liad Yosef and Ido Salomon, MCP Apps

Liad Yosef , Ido Salomon , MCP Apps

Overview

This talk introduces MCP apps, a standardized way for tools and companies to send their user interfaces directly into chat applications. Instead of relying on text-based responses, which can be suboptimal and strip away brand identity, MCP apps allow for interactive UI components to be embedded within platforms like ChatGPT and Claude. This approach aims to preserve existing UI/UX knowledge and branding while enabling a more seamless integration of external services into conversational AI experiences.

Who should watch

Key takeaways

Notable quotes

*We don't need to throw away everything we know about UI and UX just to get into this new world of agents.*
*MCP apps really standardizes this new software flow and that's something that we need to remember.*
*This isn't some protocol. This is a new way to distribute applications.*

Watch on YouTube →

Unofficial community note. Prefer the recording for nuance.