Europe 2026
MCP UI: Extending the frontier — Liad Yosef and Ido Salomon, MCP Apps
Liad Yosef , Ido Salomon , MCP Apps
Overview
This talk introduces MCP apps, a standardized way for tools and companies to send their user interfaces directly into chat applications. Instead of relying on text-based responses, which can be suboptimal and strip away brand identity, MCP apps allow for interactive UI components to be embedded within platforms like ChatGPT and Claude. This approach aims to preserve existing UI/UX knowledge and branding while enabling a more seamless integration of external services into conversational AI experiences.
Who should watch
- AI engineers and developers looking to integrate their tools into chat interfaces.
- Product Managers and builders exploring new ways to deliver interactive experiences within AI assistants.
- Anyone interested in the evolution of user interfaces and how they interact with AI.
- Those concerned with maintaining brand identity and user experience in the age of AI agents.
Key takeaways
- MCP apps enable tools to send their own UI, rather than just text, to chat hosts, preserving identity and interactivity.
- The MCP app spec has been standardized and adopted by major platforms including VS Code, Cursor, Claude, and ChatGPT.
- MCP apps facilitate bidirectional communication: UI components send messages back to the host, allowing the AI to take actions or fetch more data.
- This standardization allows for a new distribution model for applications, potentially reducing the need for traditional websites and browser tabs.
- The MCP apps ecosystem supports various UI generation methods, from predefined components to fully generative UIs.
- Developers can leverage the XApps repository and SDKs to build and deploy MCP apps that run across multiple hosts.
- The framework is designed to be agnostic to the UI generation method, supporting both third-party and first-party UI development.
- MCP apps are seen as a foundational technology for a future where personal assistants integrate deeply with a web of interactive UI chunks.
Notable quotes
*We don't need to throw away everything we know about UI and UX just to get into this new world of agents.*
*MCP apps really standardizes this new software flow and that's something that we need to remember.*
*This isn't some protocol. This is a new way to distribute applications.*
Unofficial community note. Prefer the recording for nuance.