Build the AI GTM Agent That Knows the Buyer - Dr. Sajjan Kanukolanu, Position2 (Position Squared)
This talk introduces the concept of a Go-To-Market (GTM) agent designed to understand buyer behavior and inform product strategy. It emphasizes the need for AI agents that can move beyond simple task execution to possess a deeper understanding of market dynamics and customer needs. The core thesis is that by building agents with this buyer-centric intelligence, companies can more effectively align their product development and marketing efforts.
World's Fair 2026 26 min