World's Fair 2026
Build the AI GTM Agent That Knows the Buyer - Dr. Sajjan Kanukolanu, Position2 (Position Squared)
Overview
This talk introduces the concept of a Go-To-Market (GTM) agent designed to understand buyer behavior and inform product strategy. It emphasizes the need for AI agents that can move beyond simple task execution to possess a deeper understanding of market dynamics and customer needs. The core thesis is that by building agents with this buyer-centric intelligence, companies can more effectively align their product development and marketing efforts.
Who should watch
- AI engineers and builders developing agentic systems.
- Product Managers seeking to integrate AI into market strategy.
- Builders focused on creating AI agents with nuanced decision-making capabilities.
- Those interested in applying AI to understand customer journeys and buyer personas.
Key takeaways
- AI agents can be developed to understand buyer motivations and market positioning.
- The development of GTM agents requires moving beyond basic task completion to strategic market intelligence.
- Such agents can inform product development by providing insights into customer needs and competitive landscapes.
- Building these sophisticated agents involves integrating data on buyer behavior and market trends.
- The goal is to create AI that assists in making more informed product and marketing decisions.
Notable quotes
Dr. Sajjan Kanukolanu discusses building AI agents that understand the buyer.
The talk explores how AI can be leveraged for Go-To-Market strategies.
Unofficial community note. Prefer the recording for nuance.