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World's Fair 2026

Build the AI GTM Agent That Knows the Buyer - Dr. Sajjan Kanukolanu, Position2 (Position Squared)

Dr. Sajjan Kanukolanu

Overview

This talk introduces the concept of a Go-To-Market (GTM) agent designed to understand buyer behavior and inform product strategy. It emphasizes the need for AI agents that can move beyond simple task execution to possess a deeper understanding of market dynamics and customer needs. The core thesis is that by building agents with this buyer-centric intelligence, companies can more effectively align their product development and marketing efforts.

Who should watch

Key takeaways

Notable quotes

Dr. Sajjan Kanukolanu discusses building AI agents that understand the buyer.
The talk explores how AI can be leveraged for Go-To-Market strategies.

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Unofficial community note. Prefer the recording for nuance.