World's Fair 2026
Forward Deployed Engineering at Cursor — Pauline Brunet
Overview
Pauline Brunet discusses the Forward Deployed Engineering (FDE) function, emphasizing its critical role in enterprise AI adoption. She outlines a framework for determining when and how to implement an FDE team, based on customer digital maturity and product customization levels. The core thesis is that FDEs are highly technical individuals who act as agents of change, embedding within customer organizations to drive digital transformation and ensure successful adoption of AI technologies.
Who should watch
- AI Engineers
- Product Managers
- Builders evaluating FDE roles
- Companies looking to implement or scale FDE functions
- Those seeking to understand customer engagement for AI products
Key takeaways
- FDEs are distinct from professional services or staff augmentation, focusing on strategic impact and driving business value.
- The decision to build an FDE team should consider customer digital maturity and product customization, guiding the FDE's role from advisor to embedded transformation partner.
- FDEs require a unique blend of deep technical expertise, high IQ, strong communication skills, and a passion for cutting-edge technology.
- Successful FDE engagements are project-based, focused on strategic objectives with clear ROI, and involve co-development with customer teams.
- A key FDE responsibility is to act as a feedback loop, translating customer needs and edge-case usage back to product and engineering teams.
- Hiring for FDE roles should prioritize experienced software engineers with customer-facing aptitude, and team structures may evolve from geography-based to industry-specific.
- Best practices include learning and pivoting quickly, listening to customer needs, partnering with system integrators, and knowing when to say no to misaligned projects.
- Defining success metrics upfront, maintaining directional scope, and involving the customer at every step are crucial for impactful FDE engagements.
Notable quotes
*I always hear about FDE. I'm waiting for the Forbes article that's going to say 2026 hottest job of the year is the FDE.*
*You have to be at the cutting edge of the technological advancements. So, I don't know about you guys, but I'm you know, there's like new releases every week. We got to catch this up.*
*We partner with your organization to co-design and co-build your AI software factory. We transform how you design, develop, and maintain software across your entire life cycle.*
Unofficial community note. Prefer the recording for nuance.