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World's Fair 2026

500 people vibe-coded for 30 days. I was one of them. - Sanja Grbic, Automattic

Sanja Grbic , Automattic

Overview

This talk details a 30-day initiative at Automattic where employees were encouraged to pair up and build/ship projects, leveraging AI tools. The experiment aimed to accelerate product development and foster new skills, particularly for designers, by allowing them to own the entire product lifecycle from ideation to deployment. The speaker shares personal experiences building three distinct projects, highlighting the shift in their role from designer to design engineer and the broader implications for organizational agility.

Who should watch

Key takeaways

Notable quotes

*The biggest insight, I think, for me from this project was that if you're an engineer, the impact that you have when you enable others may be far greater than the impact of doing more engineering yourself.*
*Delivering this product was a defining moment for me, where I moved from a designer to a design engineer.*
*The first project showed me how the engineer's role can be elevated from a builder to an enabler.*

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Unofficial community note. Prefer the recording for nuance.