World's Fair 2026
500 people vibe-coded for 30 days. I was one of them. - Sanja Grbic, Automattic
Overview
This talk details a 30-day initiative at Automattic where employees were encouraged to pair up and build/ship projects, leveraging AI tools. The experiment aimed to accelerate product development and foster new skills, particularly for designers, by allowing them to own the entire product lifecycle from ideation to deployment. The speaker shares personal experiences building three distinct projects, highlighting the shift in their role from designer to design engineer and the broader implications for organizational agility.
Who should watch
- Product designers looking to expand their technical capabilities.
- Engineers interested in becoming enablers and mentors for cross-functional teams.
- Product Managers and team leads exploring methods to boost team velocity and innovation.
- Anyone in a large organization seeking to implement rapid prototyping and shipping cycles.
- Individuals curious about the practical application of AI in product development.
Key takeaways
- A month-long initiative at Automattic empowered 500 employees to build and ship projects, resulting in approximately 794 new creations.
- AI tools, combined with a supportive organizational structure, enabled a product designer to build and deploy three functional projects within the 30-day period.
- The experiment demonstrated a significant shift in the designer role, moving towards a "design engineer" capable of owning the full product development process.
- Engineers can significantly amplify their impact by acting as enablers and teachers, helping team members from other disciplines gain technical skills.
- Rapid prototyping, where the product is built first and design refinement follows, can drastically accelerate development cycles compared to traditional Figma-first workflows.
- Documenting ideas and conversations within a project's file system, such as using a Cloud Code project folder, can speed up collaboration and subsequent development.
- Organizations can foster speed and innovation by providing access to new tools, identifying champions, creating space for experimentation, and granting agency to teams.
- The ability to build and ship independently, without extensive negotiation or handover, is a key benefit of such accelerated development initiatives.
Notable quotes
*The biggest insight, I think, for me from this project was that if you're an engineer, the impact that you have when you enable others may be far greater than the impact of doing more engineering yourself.*
*Delivering this product was a defining moment for me, where I moved from a designer to a design engineer.*
*The first project showed me how the engineer's role can be elevated from a builder to an enabler.*
Unofficial community note. Prefer the recording for nuance.