← Browse

World's Fair 2025

Machines of Buying and Selling Grace - Adam Behrens, New Generation

Adam Behrens , New Generation

Overview

This talk explores the evolution of the store concept in the age of AI, moving from physical locations to digitized online presences, and now towards an agentic future. The core thesis is that AI will digitize not just merchandise and distribution, but also the participants and their interactions, leading to dynamic, real-time, and generative interfaces for both human and agentic consumers. This shift aims to enhance transactions by moving beyond static websites to sophisticated agent-to-agent or agent-to-API interactions.

Who should watch

Key takeaways

Notable quotes

*A store is a location for and a protocol that facilitates transactions.*
*If e-commerce digitized the merchandise and the distribution, AI digitizes the participants and their interactions.*
*Users from AI chat while they might be small are much higher intent. they're deeper in the funnel and they convert much better.*

Watch on YouTube →

Unofficial community note. Prefer the recording for nuance.