World's Fair 2025
Good design hasn’t changed with AI — John Pham, SF Compute
Overview
This talk argues that fundamental principles of good design remain unchanged despite advancements in AI tools. Design is defined not by aesthetics but by the entirety of a user's experience across all touchpoints, influencing how they feel about a product. In the current AI landscape, where feature parity is no longer a differentiator, design becomes the key element for creating unique and memorable user experiences.
Who should watch
- Product builders and engineers
- Product Managers
- UX designers
- Anyone involved in shipping products
Key takeaways
- Design encompasses all user interactions, including UIs, APIs, error messages, documentation, and emails, shaping the user's emotional response.
- Key design principles that endure are speed, trust, accessibility, and delight.
- Speed is achieved through fast loading times (under 300ms for first paint), 60+ FPS experiences, and minimized bundle sizes.
- Trust is built by setting clear expectations, conveying product state accurately, preventing errors, and caring for user mistakes.
- Accessibility ensures products are usable by everyone, respecting preferences like reduced motion and utilizing features like autocomplete for forms.
- Delight, achieved through elements like care, user rewards, and storytelling, transforms users into advocates.
- Feature parity is no longer a product differentiator; the user experience shaped by design is.
- Applying design principles can mitigate friction, even in complex processes like regulatory compliance for cloud providers.
Notable quotes
*Design is how people experience your product.*
*Speed wins their first click, trust keeps them around, accessibility grows your total addressable market, and delight turns users into super fans.*
Unofficial community note. Prefer the recording for nuance.