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World's Fair 2025

Good design hasn’t changed with AI — John Pham, SF Compute

John Pham , SF Compute

Overview

This talk argues that fundamental principles of good design remain unchanged despite advancements in AI tools. Design is defined not by aesthetics but by the entirety of a user's experience across all touchpoints, influencing how they feel about a product. In the current AI landscape, where feature parity is no longer a differentiator, design becomes the key element for creating unique and memorable user experiences.

Who should watch

Key takeaways

Notable quotes

*Design is how people experience your product.*
*Speed wins their first click, trust keeps them around, accessibility grows your total addressable market, and delight turns users into super fans.*

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Unofficial community note. Prefer the recording for nuance.