World's Fair 2025
Buy Now, Maybe Pay Later: Dealing with Prompt-Tax While Staying at the Frontier - Andrew Thomspson
Overview
This talk addresses the challenges of building and shipping AI agentic products at the cutting edge of model development. It introduces the concept of "prompt tax," which refers to the unintended consequences and risks associated with integrating rapidly advancing AI models into applications. The core thesis is that to maximize opportunities from new AI capabilities, developers must ship products quickly, embracing the inherent uncertainties and managing them through iterative feedback and progressive rollout strategies.
Who should watch
- AI Engineers
- Product Managers
- Builders working with agentic systems
- Those facing challenges integrating rapidly evolving AI models
- Teams looking to balance innovation with product stability
Key takeaways
- The rapid pace of AI model releases creates a "prompt tax," a tension between leveraging new capabilities and managing unforeseen risks or regressions.
- Shipping at the AI frontier requires a proactive approach, prioritizing getting products into users' hands to gather real-time feedback.
- Optimizing for prompting over fine-tuning can accelerate development cycles and allow for quicker incorporation of user feedback.
- Heavy reliance on domain experts is crucial for embedding specialized knowledge into AI systems through prompt engineering.
- The talk advocates for a "vibes over evals" approach in early development, relying on human testing and subjective feel rather than comprehensive, objective evaluation systems.
- System 2 models are preferred for their ability to handle complex objectives with less explicit instruction, while System 1 models can be useful for cost, speed, and debugging via thought tokens.
- Progressive delivery, similar to feature flags in software development, is a key tactic for mitigating risks when rolling out new AI models or features.
- A team mantra of "betting on the model" encourages building for future AI capabilities rather than solely for current ones, fostering product growth alongside model advancements.
Notable quotes
*The hidden prompt tax is like getting a new bike on your birthday. You think about riding fast, but ultimately some unexpected things can happen.*
*Shipping product at the frontier has this constant tension between the opportunities that new AI models can give versus the risks that you could introduce.*
*We've elected to go for vibes over evals.*
Unofficial community note. Prefer the recording for nuance.