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World's Fair 2025

Building a 10 person unicorn - Max Brodeur-Urbas, Gumloop

Max Brodeur-Urbas , Gumloop

Overview

This talk focuses on how to scale a startup team to a "unicorn" status with fewer than ten people, emphasizing culture, hiring, and operational efficiency. The core thesis is that by being extremely selective in hiring, fostering a product-led approach, and automating extensively, small teams can achieve rapid growth and significant impact without ballooning in size. The speaker shares insights from their experience founding Gumloop, a workflow automation tool.

Who should watch

Key takeaways

Notable quotes

*If you aren't extremely excited about someone like if it's not a no-brainer, you shouldn't even consider hiring them.*
*We try to just let people build like I hired great people so my plan is to give them the space to build.*
*What if we built it today?* is a question that drives rapid iteration but must be balanced with preventing burnout.

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Unofficial community note. Prefer the recording for nuance.